Victoria's Real Secret

Via Wikipedia: Victoria's Secret was started in San Francisco, California, in 1977 by Stanford Graduate School of Business alumnus Roy Raymond, who felt embarrassed trying to purchase lingerie for his wife in a public and awkward department store environment. [...] The stores were meant to create a comfortable environment for men, with wood-paneled walls, Victorian details and helpful sales staff. [...] Men could browse for sexy styles for their girlfriends and sales staff would help estimate the appropriate size, pulling from inventory in the back.

I am extremely relieved I wasn't imaging things the entire time I thought Vicky was working for someone else. A store selling sexual liberation to women in the form of heteronormative expectations of what it means to be attractive- pushed up, stick-thin, and okay baring it all (for their lucky guy). "Feminism," a la Cosmo, the magazine re-invented so women could make themselves desirable to men at the hands of Helen Gurley Brown:

"Cosmo is feminist in that we believe women are just as smart and capable as men and can achieve anything they want. But it also acknowledges that while work is important, men are, too. The Cosmo girl absolutely loves men!”

Consider these purchases I'm proud not to make.